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How P&G's AI-Powered Ad Testing Cut Optimization Time from Weeks to Days and Reduced Costs 90%

How P&G's AI-Powered Ad Testing Cut Optimization Time from Weeks to Days and Reduced Costs 90%

Chris Daigle
Published on: 10/09/2025

Learn how P&G's AI marketing optimization reduced ad testing time from weeks to days while cutting costs 90%. Strategic advertising AI lessons for marketers.

AI
How Colgate Uses AI to Design Scents That Trigger Happiness

How Colgate Uses AI to Design Scents That Trigger Happiness

Chris Daigle
Published on: 31/07/2025

Discover how Colgate uses AI and brain scans to design scents that trigger happiness, generating $18 billion revenue through psychological consumer insights. Get the complete strategy.

AI

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